If you've received our letter, thank you for reading it. We introduce landowners to experienced land promoters who fund and manage the planning process. You stay in control throughout.
Request a free appraisalHow land promotion worksWe never buy your land, and nothing happens without your agreement.
Arden Land Partners is a local land sourcing business. We look for land on the edges of towns and villages across the West Midlands and Warwickshire that may suit future homes, and we write to the owners.
If you're interested, we introduce you to an experienced land promoter: a specialist firm that pays for and manages the planning process on your behalf. Promoters are usually paid a share of the sale proceeds only if planning succeeds and the land is sold, so there is normally nothing for you to pay up front.
Land promotion is how many landowners take land through planning without paying for it themselves. The typical journey looks like this.
An informal chat with us. If it suits you, we introduce you to a suitable promoter.
With usThe promoter reviews planning policy, access, constraints and market interest, then gives an honest view.
PromoterIf you agree terms, you sign a promotion agreement after advice from your own solicitor and surveyor.
You decideThe promoter funds and runs the planning work: reports, local plan representations and applications.
Promoter fundsWith permission secured, the land is marketed to housebuilders to achieve the best price.
Open marketYou receive the sale proceeds, less the promoter's agreed share and costs.
YouGood to know: planning can take several years and is never guaranteed. If permission isn't granted, the landowner normally pays nothing. Exact terms vary between promoters, so always read the agreement carefully with your solicitor.
We're a small, local business, and we'd rather be honest about what we do than oversell it.
Talking to us is free. Our fee comes from the promoter, and only if you choose to work with them.
An appraisal commits you to nothing. You can say no at any point, and we'll respect it.
We concentrate on the West Midlands and Warwickshire rather than the whole country.
You deal with a real person from first letter to introduction, with no call centres.
We explain how promotion works, including the risks and timescales, without jargon.
Rather not hear from us? Tell us once and we'll stop writing. See our privacy notice.
“I'd rather tell you plainly that your land isn't a fit than waste your time.”
I'm Jordon Nattress, and I set up Arden Land Partners to help landowners across the West Midlands and Warwickshire find out, simply and without pressure, whether their land might have a future in planning.
I'm not a land promoter or a developer, and I don't buy land. My role is the groundwork: spotting land that may have potential, writing to the owner, and, if you're interested, introducing you to an experienced land promoter who can give you a proper assessment.
I keep my focus on this region, I read and answer every enquiry myself, and I'll always be straight with you about how promotion works, how long it can take and what the risks are. If you'd rather not hear from me again, just say so and I'll stop writing.
Jordon NattressFounder, Arden Land Partners
Tell us roughly where your land is and we'll come back to you personally.
We focus on land across these council areas.
Illustrative only, not to scale.
Can't see your question? Email us and we'll answer it plainly.
Ask a questionFrom the public register held by HM Land Registry, which records who owns land in England and Wales. Our privacy notice explains how we use it.
No. Our fee is paid by the promoter, and only if you decide to work with them. Promoters normally cover the planning costs, and many also contribute towards your own legal and surveyor's fees. Check this in any agreement you're offered.
A contract between you and a promoter. The promoter funds planning work and markets the land; in return they take an agreed share of the sale price if it sells with permission. Terms vary, so take independent legal advice before signing.
No. Nothing happens without your agreement. If you do sign a promotion agreement, its terms set out what happens on sale, which is why your own solicitor matters.
Usually several years. Planning depends on the council's local plan and other factors, and permission is never guaranteed.
Grey belt is a category of Green Belt land, introduced in national planning policy in December 2024, that doesn't strongly contribute to certain Green Belt purposes. In some circumstances it can be considered for development. Read our plain-English guide: What is grey belt land?
Many sites across the West Midlands and Warwickshire are. Planning policy changes over time, and a promoter can give you an honest view of your land's prospects.
Typically yes, until a sale completes. Confirm the details in any agreement.
Email [email protected] and ask to opt out. We'll stop writing to you and remove your details.
There's no cost and no obligation. Share a few details and Jordon will reply personally, usually within a few working days.
Jordon will read it personally and reply by email. There's nothing more you need to do. If you think of anything else, just email [email protected].